Water on Mars, JumpCam, YouTube integrates Google+, Manicube moves up to Boston

Top Story: Curiosity Discovers Water in Martian Soil


That’s right – there is water on Mars. After just a little over a year since Curiosity landed on the red planet charged with the task of answering whether the planet could have once sheltered life, the rover scooped up soil samples made up of about 2% water along with significant traces of carbon dioxide, oxygen and sulfur compounds.


It’s widely accepted by the scientific community that Mars was once home to large bodies of water and this isn’t the first time water has been suspected to exist on Mars. Just a few months ago in June, Curiosity found a rock sample with clay that could only be formed in neutral water, meaning water had to have existed on Mars before. However, this discovery is significant because it tells us that water exists on Mars not just before, but currently.


“We tend to think of Mars as this dry place—to find water fairly easy to get out of the soil at the surface was exciting to me,” Laurie Leshin, dean of science at the Rensselaer Polytechnic Institute, told The Guardian. “When we send people, they could scoop up the soil anywhere on the surface, heat it just a bit, and obtain water.”


What should Curiosity look for now? What will be the next step for researchers?


Tool of the Week: JumpCam


Two years ago, JumpCam founder David Stewart was the best man in a cruise-ship wedding when he found himself frustrated by how difficult it was to consolidate video footage from multiple individuals to create one comprehensive film. Everyone had a camera phone to capture their favorite moments from their point of view, but getting everyone to upload their videos into a single space was more work than anticipated.


There has to be an easier way. Enter JumpCam, a mobile app that makes collaborative videos a snap. The owner of the video decides who can add clips (up to 30 and less than 10 seconds each) and whether new clips are automatically or manually edited into the video.


“People were excited about using it for things we hadn’t anticipated,” said Stewart. “We’ve had a band that allowed its fans to create a music video, and comedians all riffing around the same idea, like ‘world’s worst date lines.”


Having raised $2.7 million in funding last fall from Trinity Ventures and Google Ventures among several other angel investors, JumpCam launched on iOS yesterday with plans to move to Android in a couple weeks.


Would you use it? What event would you use it for?


Under the Radar: YouTube Requires Google+ Account to Comment


One of the biggest user complaints about YouTube is the prevalence of abuse and spam in the comment section. As the years went by, trollers kept trolling with hardly any retribution from the world’s largest video-sharing platform. Well, the pressure to set up more defenses against spam has been heard. YouTube’s new commenting system requires you to link your Google+ account to your YouTube account.


Not only will individuals have to integrate their accounts in order to access full functionality on YouTube, but brands will have to as well.


This integration of YouTube and Google+ means that YouTube will know  your full name, comments made by the creator of the video will show higher in the comments, and users can make comments private to selected individuals if they so choose. YouTube will also push up comments from people in your Google+ circles.


In YouTube’s blog post on Tuesday, it asks:

Quick taste test. Let’s say you’re watching a video from Justin Timberlake. What type of video comment would be awesome to see: one from JT himself, one from people you care about who love the video…or one from just the last random person to stop by?

Whose comments would you want to read? Will deeper integration between the two platforms inject civility into the comment section?


Around the Hub: Manicube Ships Up to Boston


Makeup mogul Katina Mountanos often found herself running to meetings with the beauty industry’s biggest brand names (think Bobbi Brown) with less than perfect nails. With long work hours leaving her hardly time for regular nail appointments and the recollection of in-office shoe-shines offered to her former colleagues at Citigroup, Mountanos teamed up with fellow Harvard business school grad Elizabeth Whitman to find a solution.


The result? Manicube, a startup on a mission “to make working women’s lives easier.” Manicube offers in-office, 15-minute manicures for $15 or a men’s “clip and clean” for $12. Rather than going out to get a manicure, the manicure comes to you.


Based in Manhattan, Manicube is coming to Boston next month. Why Boston?

“When we compared Boston to New York, we found that there were fewer nail salons in Boston, and that the average price of a manicure is about $4 higher than New York,” says Whitman. Both founders were in town last week to interview manicurists, prepare office managers, and book appointments with local companies.


Appointments are booked online and can be paid for online or at the office.


Will you bring Manicube to your office?



Special Lab Report: ULTIMATE Social Image Sizing Guide

Download full guide here: http://www.451marketing.com/resources/ebooks/imageguide/

We all know the adage, “A picture is worth a thousand words”. When 90% of information transmitted to the brain is visual, it’s not hard to agree. With cover photos, profile pictures, timeline images, pins and more, social media platforms seem to agree. After all, ROI Research found in their 2012 study it’s the pictures users take and share that they enjoy the most for online social engagement.


Photos have become one of the default modes of sorting and making sense of all the information we’re exposed to in the digital era. The problem? As any social media manager can attest, when it comes to posting your visual content across multiple platforms, one size does not fit all. What looks incredible as your Facebook cover photo most likely will not translate quite the same as a Twitter header image.


How do you keep up with optimizing your images to look their best no matter where they live? We’ve got you covered.

We’ve gotten together to create 451 Marketing’s ULTIMATE Social Image Sizing Guide – our easy to read, ready to print infographic series with guidelines for the social media platforms you use the most. This comprehensive guide includes sizing details for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, and YouTube.

Download it free and print it out for your desk. We already have.


Download the full guide here.



How to Experience New York Fashion Week with Social Media

Of course, there’s nothing better than actually being in New York for Fashion Week, but for most of us, that’s not possible. So, think of it this way: Instead, you can be at home snuggled under a blanket on your couch in a pair of ratty sweatpants with an extra-large bowl of ice cream. No one to judge the designers you are or aren’t wearing and no pain from too-high heels and massive amounts of walking. This is Fashion Week in 2012 and we can all participate in the events online and with social media. Life is good.

Cities across the country have begun holding their own versions of Fashion Week, but nothing compares to the one and only New York Fashion Week. Instead of being forced to wait for your favorite fashion publications to update their websites (though, to be honest, those guys can be pretty speedy!), you can actually watch 30 of the fashion shows live as they stream on Twitter. Not to mention, you can follow along with the brands and their show attendees on Twitter, Facebook, Pinterest, and more. Consider this your guide to feeling like you’re at New York Fashion Week without actually having to leave your couch. Who’s popping the popcorn?

Twitter: Of course, the most important thing to know is to always be following hashtag #NYFW, but if you find that to be completely overwhelming (really, I was beyond overwhelmed with it before Fashion Week even started), you might want to put together a list of your favorite designers and follow their updates on Twitter. Here’s a great resource of the Fashion Week designers on Twitter.  Or you can follow #MBFW (slightly less overwhelming, but still non-stop). And for the record, @MBFashionWeek does a much better job posting relevant updates than @NYFW.


Even the Wall Street Journal is getting in on the action.  If you don’t care too much what the models are wearing at Fashion Week, perhaps you want to see what NYFW attendees are sporting? People will be using (at least the WSJ hopes so) the hashtag #myoutfitWSJ to show off what they’re wearing as they hit up the shows or the fabulous looks they see on others. Follow along

Facebook: You’ll definitely want to “like” Mercedes Benz Fashion Week ASAP and keep your eye on your Facebook news feed. But be sure to “like” all your favorite designers, too. And any fashion publications whose content you respect. The days of waiting for your favorite pubs to land in your mailbox are long gone as you can see their photos on Facebook first. BCBG already had their show yesterday and updated their Facebook page with lots of fun photos. Bonus points for using Instagram for so many of their photos! I’m hoping they’re setting an example for other designers in the days to come.

YouTube: 30+ fashion shows will be live streaming from YouTube’s Live From the Runway channel. Now you can pretend you’re actually sitting in the crowd. You’ll just miss out on that nifty swag bag.

Google+: Obviously Google will be getting Google+ into the action. Not only will there be hangouts on Google+ (Today with +TeenVogue editor +EvaChen212), but +LuckyMagazine will be posting exclusive behind-the-scenes photos all week long.

Tumblr: I’ll include blogs in here, too. I still prefer the speediness and laziness of Twitter, but if you’re getting your daily NYFW updates in small doses throughout the day, I highly recommend following New York Fashion Week’s feed of all Tumblr posts But Women’s Wear Daily does a fabulous job updating their Tumblr with NYFW posts and Kate Spade always stays on top of their Tumblr.

Pinterest: This is really the first New York Fashion Week where Pinterest has been a huge part of most of our lives. So, we can’t wait to see what designers do with their boards. Be sure to follow all your favorites now, so their pins show up in your stream. And though it doesn’t look like Mercedes Benz Fashion Week is doing too much on their Pinterest page, I’d follow them anyway.

Instagram: I saved this one for last because it’s kind of a given. Many designers and attendees will be shooting all their photos (or at least a few of them) on Instagram. You’ll be seeing these show up on Twitter, Facebook, Google+, etc. throughout the week. But you can also go to the Instagram app on your smartphone and follow your favorite designers. Kate Spade on Instagram? Love. The same can be said for Mr. Marc Jacobs.